Journey

Overview.

We were finding a low interaction and high bounce rate when it came to the individual landing pages about each INFINITI app. The dealership wanted to bridge the gap and unify the information under one page in hopes of capturing more leads.

Task.

I was tasked to redesign the landing page to best adhere to INFINITI's aesthetic and guidelines. The original pages (which directly mirrored the OEM site) had all the right keywords and information, except for the direct call to action.

When designing the wireframes for the webpage I wanted to focus on creating general consistency for repeating elements. I chose to use abstract and minimum imagery to leave the focus on the text and CTAs.

Result.

As I approached the final phase of high fidelity design I made sure that the mobile version was as seamless as it was on the desktop. Since a majority of our traffic was from mobile users, I made the main CTA’s for the page a one-click CTA to the appropriate INFINITI app of their choice.

You can view more of the prototype components I’ve used here.