Journey

We started off by conducting a competitive analysis on the top-rated wellness apps for wellness enthusiasts to familiarize ourselves with their gamification, design patterns, and general features.

Once key features were identified through our analysis, we turned them into user flows based on conducted interviews to further set-up our prototype.

The goal was to create a wellness app that would have repeatability based on habit tracking and gamification feature.

Research.

We had then created user personas based on specific individual personalities that we believed could benefit from our app. Our core target group was adults aged between 19-40 years old. Based on these personas, our team interviewed a panel of potential users to further expand our findings on our competitor apps. After interviewing five individuals who were in different stages of their mental health journey, we found that they had an overall lack of interest in repetitive and “boring” interactions with the applications they have been using.

Prototype.

After conducting our initial research, we set out to build the voice of Wick. We started with creating mood boards to represent the overall feel of the app. My board consisted of ethereal-type images with a primary hue of purple in part that it’s associated with wisdom and independence.

The team had eventually picked an overall brighter theme, inspired by the video game Firewatch and would ignite the birth of our logo soon after. We wanted our logo to represent the overall meaning of the journey an individual will go thru using our app. The team imagined our app being the torch that accompanied you on the path to self-improvement, the light to the darkness if you will. Thus Wick was born.

From this stage, I was tasked to build the overall visual design of the application. I started to concept background designs that would be used within the application and site. The designs were created in Procreate & Adobe Illustrator. One encompassing theme we wanted to convey was the journey in self-development so most of the concept art was travel-themed with a campfire ever-present (to signify rest).

From our first panel test, we had found that our test-group had disliked the overall repeatability (or lack thereof) of their individual applications. For this round of testing, we focused on the frequency of use, how often they meditated, and the overall importance of using an application that would keep up with their habits. Once we’d collected this information, the team developed a wireframe of our user prototype.

Design.

After establishing user flows, we came up with a Design System for the UI components within the app. Our visual language focus was to have aesthetically engaging visuals to encourage interaction and capture interest. The overall goal was to encourage repeatability and we would accomplish this by using a task-system that lets our users earn badges per completion.

Wick app is currently put on pause but you can view our working protoype here.